Think Wow Sales Training

Sales Training for Retail Companies

Think Wow can deliver impactful, bespoke training to help transform your sales performance. Talk to us about our sales training programme for retail companies today.

Bespoke sales training for retail companies from Think Wow

Turning browsers into buyers is both an art and a science! In a world where retail competition is fierce, and customer expectations are higher than ever, having a skilled sales team is essential to your success.

At Think Wow, our workshops are carefully crafted to empower your team with the skills and confidence needed to drive sales and elevate your retail business above the rest. Led by seasoned trainers with firsthand experience, our sessions combine practical insights with interactive exercises for a truly immersive learning experience.

From mastering the art of product presentation to perfecting the art of upselling, our training covers every aspect of the sales process. But it’s not just about making a sale; it’s about creating meaningful connections with customers. Our sessions emphasise the importance of building rapport and providing exceptional customer service to keep them coming back for more.

Ready to transform your shop floor team into sales superstars and make every customer interaction a WOW moment? Contact us today to discuss your needs and embark on the journey to retail success with Think Wow.

What is sales training?

Whatever our level of experience, we all need a refresh of our skills from time to time. Sales training provides a structured environment for sales teams to enhance their skills and knowledge, with the goal of increased sales performance. Delivered well, sales training courses can be just the ticket to get your reps firing on all cylinders.

Why invest in sales training for retail employees?

As well as boosting your bottom line, sales training sessions also create a sense of unity among managers and their team members, fostering collaboration and shared learning experiences – which we find sales reps are brilliant at doing.

Courses can also help to align your team with the company’s goals and values, helping to improve employee satisfaction and deliver broader organisational goals.

Are you a stats person?

Of 1,000 sales professionals surveyed by, 68% plan to look for a new job in the next year, and 45% in the next three months!

I know what you’re thinking “There’s no way that applies to us!”, and you know what – you’re probably right. The fact you’re even considering training for your sales team means you have their best interests at heart.

A willingness to invest in training and career development can seriously boost your employer brand. So, as well as improving sales skills and performance, sales training also offers long-term benefits when it comes to attracting and retaining top talent.

Let’s throw another stat out there – sales performance research in the US shows that for every dollar invested in training by a business, they earned $4.50 in return.

So really, it’s not a case of why invest but when?

How does sales training work?

Sales training involves structured programs and activities to enhance the skills and knowledge of sales employees. It typically involves a combination of theoretical learning and practical exercises. Many courses are delivered face-to-face, but there is a growing number of online sales courses to suit busy teams.

Sales training covers a range of topics, including communication skills, product knowledge, negotiation techniques, and customer relationship management. Through role-playing exercises, workshops, and case studies, participants gain hands-on experience in applying sales strategy to diverse sales scenarios.

Think Wow’s approach to sales training

Sales training from Think Wow is not your average, classroom-style snooze-fest. Our highly effective sales training courses are rewarding and interactive, with engaging delivery.

You may have sent your sales team on courses in the past. If you were disappointed with the results, you are certainly not the first. Many sales trainers enforce linear, robotic, and, quite frankly, outdated sales methodology, which can’t possibly suit everyone and has no long-term benefit. Well, not here!

At Think Wow, we know that customer loyalty is key to the long-term success of your business. Great customer experience (CX) begins long before they actually place their order, which is why CX plays a core part in all of our sales training programmes.

We arm delegates with versatile, proven sales techniques, such as negotiation skills, spotting buying signals, addressing pain points, offering customised solutions and asking the right questions.

Our sales trainers have years of front-line experience in the sales industry. They cut through the jargon and doublespeak of many sales training programmes (shocking though that might sound!) and deliver training that hits home and reaps sustainable results.

Our professional sales training courses

Our sales training courses are designed to benefit your entire team at various stages in their sales career, from fresh-faced newbies to seasoned salespeople seeking professional development.

We pride ourselves on offering flexible solutions, but our courses all feature the following core content:

  • Learning how to develop communication skills and build relationships with all personality types/buyer personas

  • Using effective account management as the key to sustainable growth

  • Building empathic listening skills

  • Utilising modern selling (such as social selling and problem-solving)

  • An analytical approach to effectively manage sales opportunities

Here are some details on our top sales training courses, but we can, of course, focus on any specific areas of opportunity to ensure the training achieves your objectives.

Sales leadership training

Striking the right balance between driving team performance and creating a motivating work environment is a challenge for every sales leader. Our courses are designed to empower sales professionals with the leadership skills needed to inspire their teams, keep them happy as well as hit their targets.

Sales training skills

Every salesperson needs to develop essential sales skills such as communication, negotiation, and relationship-building. These courses provide practical exercises and role-playing scenarios to improve selling techniques. Both inexperienced sales team members and seasoned professionals can find something to take away from these engaging and informative sessions.

Sales management courses

Our sales management training provides the essential skills and knowledge for any sales manager, regardless of previous experience or the size of their team. It delves into effective sales management strategies, goal-setting, and performance management and how to create a positive work environment for sustained sales growth.

Sales process

This involves a deep dive into the entire sales cycle, from prospecting to closing deals. Participants gain valuable insights and advice on how to refine their approach at every stage to increase the effectiveness of their sales process.

What happens once you’re ready to start your sales training journey?

One of our expert sales trainers will spend time understanding your sales objectives, past training courses your team has been on (what worked and what didn’t), your specific challenges, and just generally getting to know you and your business.

Then, we’ll set about creating a sales training course (or courses, if you have a multi-channel sales organisation) that is bespoke to you and your needs. We can deliver either online training or in-person courses to suit your preferences.

Contact Think Wow
Contact Think Wow
Call, email or complete our contact form for specialist CX advice from Rebecca and Dan:
Our Customers

Think WoW Ltd. is rated 5 out of 5 based on 15 Google reviews.

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Are you sold? Get in touch with our expert sales trainers today

If you want to invigorate your team and transform your sales performance, we’d love to help! We’re not here to deliver off-the-shelf, rigid sales training. Our aim is to create bespoke sales courses to suit your specific business needs.

Whether you opt for face-to-face or virtual training, our number one goal is to deliver impactful, relevant, and long-lasting results. We’re here to provide ongoing support to help you achieve your business goals and smash your sales targets.

Still have questions? Check out our FAQs:

Simply put – whichever one most accurately reflects the needs of you, your business, and your teams. The best sales training courses will be tailored to your business, your process and your specific clients as opposed to being off the shelf.

Your sales people should come away from the training feeling energised but not overwhelmed, with a clear action plan and a sense of accountability.

There are some very profitable (and expensive) sales training classes out there that are simply cookie-cutter online training, and don’t improve anybody’s revenue except those people selling them.

Some sales people will say the golden rule is “underpromise and overdeliver”, but the best sales training programmes know that a great customer experience is more complex than simply setting a low bar. Effectively managing customer expectations so they know exactly what if going to happen, and when, is critical.

Depending on the product or service, over-delivering can actually cause a customer problems – think of a scenario where a delivery estimate is beaten but the customer doesn’t have enough storage space to accept it!

The most effective sales training courses will not try to force the sales people into following a linear and robotic sales process. For all but very inexperienced sales people this will likely result in a reduction in long-term performance.

Impactful sales training acknowledges that all sales people are different and instead seeks to arm them all with the most useful tools (such as negotiation skills, spotting buying signals, asking the right questions). In an increasingly virtual world; it is impossible to expect each sale to follow the same exact cycle, so empowering sales teams with the right skills to maximise each and every opportunity that comes their way is far more sustainable.

Many successful sales people become so with almost no formal sales training… That said, a basic grasp of negotiation skills, ability to use a CRM system, critical questioning and empathic listening, coupled with account management training (and a highly organised approach!) will help sales management get the best performance from a team with good natural ability.

Sales training can range from comprehensive and prescriptive through to highly specialised, depending on the specific needs of the team, but it’s probably accurate to say that the wrong sales training is worse than no training at all – so choose carefully!

Look at metrics such as customer satisfaction and revenue too. As long as you see an upwards trend in these areas you can usually feel confident that you’re on the right track.

Sales training classes can range from free, right through to several thousand pounds or dollars per day. Online training courses tend to be cheaper but less relevant; personalised sales training delivered by a specialist expert tends to be more expensive but more relevant (and therefore more impactful).

A better way to look at it is in value terms – ask, “why do I or my teams need this sales training, and what will it mean to the business if it’s effective?”. If the ROI looks positive then it’s a worthwhile investment, regardless of the cost (as long as it’s affordable in the short-term).

Obviously the plethora of US-based online training courses are available to you, but unless you’re targeting an American customer base, UK-specific training is likely to be far more effective. US businesses view sales very differently and, in general, are far more willing to be ‘pitched’, whereas UK clients tend to react better to a consultative, slow-burn sales process.

Look for a sales training provider who takes the time to understand your business and your product / service, and can create a bespoke plan accordingly.

Firstly, paying someone what they are worth, without them having to come cap in hand for a pay rise can prevent a valued employee from becoming disenfranchised and looking elsewhere.

In Maslow’s hierarchy of needs, it was also established that staff are more likely to be motivated if they have their basic human needs taken care of such as safety and shelter. Financial instability can have a significant negative impact to mental and physical wellbeing. Supporting your employees by making basic financial advice available can be a great step towards them achieving financial wellbeing, not to mention that as most companies don’t do this, it helps you stand out from the crowd as an employer of choice!

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