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How to talk about company values
Company values can form the foundations of a strong corporate culture, drive employee engagement and act as a sense check for business decisions and brand …
How does journey mapping help customer experience?
There are lots of aspects to consider when working out your customer experience strategy, but one element that’s almost always useful to include is customer …
Is brand enough to attract customers? | Brand strategy
Having a recognisable brand that stands out amongst your competition is a powerful way to attract customers. In the digital age, growing a brand is …
What are customer experience metrics?
With Customer Experience (CX) fast becoming the best way to stand out in a crowded marketplace and build trust, increasing numbers of businesses are focussing …
Top 5 reasons why customer experience matters
Running a business or a department in a business is a serious job. There are so many elements to consider and balance on a daily …
How does customer experience drive business growth?
Customer experience has long been predicted to overtake both price and product when it comes to why customers choose one business over another – and …
