About Think Wow
Our Values
We make customer experience accessible, talk in plain english and don’t bamboozle with industry jargon.
To Empathise
To Add Value
To Put You First
To Make It Easy

The IDEA Methodology®: Behaviour Change That Sticks
At Think Wow, we know that real transformation doesn’t come from quick fixes or surface-level initiatives. We have developed The IDEA Methodology® to help organisations achieve long-lasting, meaningful cultural change.
As your CX, sales and culture change partner, we will:
- Identify – work with you to understand your data, uncover the real blockers and spot opportunities for improvement.
- Design – build learning, strategy and practical tools tailored to your organisation, your goals and your customers.
- Execute – deliver high-energy, practical training and facilitation
- Anchor – reinforce new habits with simple tools, clear dashboards and ongoing coaching, so the change lasts.
Think Wow Team

Daniel Brown
Co-founder and Commercial Director
Daniel was most recently Vice President of Sales and Marketing at a FTSE 100 listed company. His sales approach centres on an unwavering respect for the customer and what they actually want, making him a natural choice to join our team here at Think Wow. Over his 15 year leadership career he has worked with the MOD, privately owned businesses and publicly-listed corporations – consistently transforming their commercial performance along the way.
Daniel believes that sales is the engine room of the business, and sets not only the customer expectation but plays a huge part in shaping the corporate culture. We are thrilled to have him onboard helping us change the face of UK customer experience and ensuring that your sales teams don’t just win business, they lay the foundations for loyal and satisfied customers.

Rebecca Brown
Co-founder and Lead Consultant
Rebecca’s intense passion for customer excellence began over a decade ago when she oversaw the opening of several high-end retail art galleries, balancing the need for an exceptional experience with a drive for sales.
Since that time she has successfully led customer experience and operations teams in the outsourcing, property and energy sectors – developing her strategic approach with each new challenge.
Think Wow was born from her determination that UK customer experience should be unrivalled around the world, and that businesses who understand this deserve to win more customers.
