Blog, News & Knowledge

Read our blog as we share our knowledge and insights into CX and strategy.
If you want top sales and CX tips delivered straight to you inbox each month, sign up to be the first to hear more of our news, and lots of handy tips!
  • All
  • Awards
  • Brand and Values
  • Complaint Handling
  • Culture
  • Customer Experience
  • Customer Marketing Strategy
  • CX Design
  • Events
  • Leadership
  • News
  • Sales Strategy
  • Sales Training
  • Social Selling

How much does marketing impact customer experience?

Customer experience isn’t just a department – it runs through every function of a business. Every department should consider how their outputs could be interacted ...
Read More →
What is the difference between brand strategy and marketing strategy?

Brand vs Marketing strategy: What’s the difference?

Branding and marketing are sometimes used interchangeably when it comes to creating a strategy. Time and time again, people get these two concepts confused – ...
Read More →
How important is technology in customer experience?

How important is technology in customer experience?

Customer service technology has advanced in leaps and bounds over the past decade, and so has what our customers expect of us. Our customer outcomes ...
Read More →
5 stages of the customer journey

What are the key stages of a customer journey?

Think about where YOU start your journey when buying something – that’s where your customers will be, now pair this with amazing customer experience at ...
Read More →
5 ways to improve customer experience

5 things you should be doing to improve your customer experience

Read this blog to discover all the aspects of creating the perfect experience for your customers. Have a look at these 5 KEY aspects that ...
Read More →
How to drive company wide engagement in your CX strategy

How to drive company wide engagement in your CX strategy

If there’s one thing we’ve learned in our years of experience and customer experience award wins, it’s that it doesn’t matter how great your strategy ...
Read More →
Scroll to Top
UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.