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How to develop brand strategy

How to develop your brand strategy

Everything you do should represent your brand exactly how you would like your brand to be seen. An effective brand strategy comes from understanding the ...
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Our top tips to win more business with customer experience

Our top tips to win more business with customer experience

Customer experience is the perception people have of your brand based off of their interactions, research and ongoing relationship with you. This influences their purchasing ...
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How to increase customer loyalty through customer experience

How to increase customer loyalty through customer experience

Loyalty is the most valuable thing a customer can give you. Increasing customer loyalty comes from creating a positive customer experience through every interaction customers ...
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Why is it important to personalise customer experiences?

Why is it important to personalise customer experience?

The answer might seem obvious… but it’s essentially the difference between a customer who is just another number in your database and one who feels ...
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How much does marketing impact customer experience?

Customer experience isn’t just a department – it runs through every function of a business. Every department should consider how their outputs could be interacted ...
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What is the difference between brand strategy and marketing strategy?

Brand vs Marketing strategy: What’s the difference?

Branding and marketing are sometimes used interchangeably when it comes to creating a strategy. Time and time again, people get these two concepts confused – ...
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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.