Customer service technology has advanced in leaps and bounds over the past decade, and so has what our customers expect of us. Our customer outcomes are no longer measured against the shop up the road; with the advances in technology, the launch of companies such as Amazon and Netflix, with clever mobile apps and endless
Research shows that customers don’t mind sharing more information as long as it helps lead to a more personalised journey across customer service channels, in fact, Accenture reported that 83% of consumers are willing to share their data to create a more personalised experience – but where is the line? How much personalisation is a good thing?
The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.
