Category: Customer Marketing Strategy

Our top tips to win more business with customer experience
Customer Experience

Our top tips to win more business with customer experience

Customer experience is the perception people have of your brand based off of their interactions, research and ongoing relationship with you. This influences their purchasing decisions, how they talk about your brand and their loyalty to you. So to win more business, customer experience should be your number one priority, otherwise, the rest can’t follow.

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Customer Experience

How much does marketing impact customer experience?

Customer experience isn’t just a department – it runs through every function of a business. Every department should consider how their outputs could be interacted with by customers, and design them with that in mind. There’s no such thing as marketing without customer experience (whether you consciously plan for it or not). A strong understanding

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What is the difference between brand strategy and marketing strategy?
Customer Marketing Strategy

Brand vs Marketing strategy: What’s the difference?

Branding and marketing are sometimes used interchangeably when it comes to creating a strategy. Time and time again, people get these two concepts confused – so this blog is here to clear things up! A lot of people get the brand strategy and marketing strategy confused. Your branding is the overall reputation of the company,

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.