Category: Customer Experience

top 5 reasons why customer experience is important- thinkwow
Customer Experience

Top 5 reasons why customer experience matters

Running a business or a department in a business is a serious job. There are so many elements to consider and balance on a daily basis, so many choices to make and objectives to progress. Customer experience matters for so many reasons, such as driving loyalty, building your reputation and, not least of all, the

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how does customer experience drive business growth
Customer Experience

How does customer experience drive business growth?

Customer experience has long been predicted to overtake both price and product when it comes to why customers choose one business over another – and it makes sense, doesn’t it? A strong customer experience strategy means you understand customer needs, then build a customer journey that meets those needs, delivering an excellent, seamless experience consistently

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difference between customer experience and customer service?
Customer Experience

What is the difference between customer experience and customer service?

The right customer strategy can ensure you remove the guess work from winning loyal customers, and grow your business in a long-term, sustainable way, to achieve results. With so many businesses still seeing customer service and customer experience as interchangeable terms, we thought we’d help clear up the difference once and for all! The main

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8 ways to build great customer service
Culture

8 Ways To Build A Great Customer Experience

Customer experience is now predicted as the biggest brand differentiator. Let thank sink in… If you want to build a superior customer experience, starts with these: Looking at the entire customer journey Put yourself in your customer’s shoes Listen to your customers and take feedback seriously Consider investing into customer relationship management Always look to

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super heroes need saving too
Complaint Handling

Superheroes need saving too!

Anyone who has worked in the complaint handling industry will tell you that like any job, there are good and bad days. What isn’t like most other job is the emotional weight placed on a complaint handler when they have a 40 minute call with someone who alternates between swearing and shouting, and apologising and

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.