Category: Customer Experience

Why is it important to personalise customer experiences?
Customer Experience

Why is it important to personalise customer experience?

The answer might seem obvious… but it’s essentially the difference between a customer who is just another number in your database and one who feels valued, seen, and heard. It’s what makes them feel special and important. It’s what makes them want to come back again and again because of their personalised customer experience journey

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Customer Experience

How much does marketing impact customer experience?

Customer experience isn’t just a department – it runs through every function of a business. Every department should consider how their outputs could be interacted with by customers, and design them with that in mind. There’s no such thing as marketing without customer experience (whether you consciously plan for it or not). A strong understanding

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How important is technology in customer experience?
Customer Experience

How important is technology in customer experience?

Customer service technology has advanced in leaps and bounds over the past decade, and so has what our customers expect of us. Our customer outcomes are no longer measured against the shop up the road; with the advances in technology, the launch of companies such as Amazon and Netflix, with clever mobile apps and endless

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5 stages of the customer journey
Customer Experience

What are the key stages of a customer journey?

Think about where YOU start your journey when buying something – that’s where your customers will be, now pair this with amazing customer experience at every stage and you’ll have a loyal, happy customer base. To understand the thought process of the customer, you must know the 5 main stages of the buying process. What

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5 ways to improve customer experience
Customer Experience

5 things you should be doing to improve your customer experience

Read this blog to discover all the aspects of creating the perfect experience for your customers. Have a look at these 5 KEY aspects that will improve customer service in your business. The Customer Journey A lot of businesses that try to be customer focused believe the customer journey starts when the customer enters your

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How to drive company wide engagement in your CX strategy
Customer Experience

How to drive company wide engagement in your CX strategy

If there’s one thing we’ve learned in our years of experience and customer experience award wins, it’s that it doesn’t matter how great your strategy is, how well planned out or how on board your senior leadership are if the rest of the business isn’t engaged in what you need to do. It’s critical to

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.