Category: Customer Experience

HR and people teams helping with customer experience
Customer Experience

What does customer experience mean to HR and people teams?

Customer Experience (CX) is not just the remit of leadership, customer service, sales, and marketing teams. Successful businesses understand that CX is shaped by far more than just the people customers speak to. They recognise that the responsibility extends further, with HR playing a vital role. HR and people teams help create the conditions that

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Business team reviewing an omnichannel customer journey across multiple communication channels
Customer Experience

How to improve omnichannel customer experience

Your customers don’t care how your business is structured behind the scenes. Whether they speak to someone in your call centre or in finance, use live chat or email, visit your website or a branch in person, they expect the same thing: to be recognised and move forward without unnecessary effort. If your business has

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Business team reviewing customer experience data to improve decision-making
Customer Experience

How CX decision frameworks help businesses make better decisions

Every business wants to do better for its customers. The challenge is creating consistency in the customer journey and knowing which CX initiatives will make the biggest difference. Without structure, it is easy for business decisions to become reactive, subjective or based on whoever shouts the loudest. A structured CX decision framework helps make sense

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Balancing digital technology and human interaction for better customer experience
Customer Experience

Technology and customer experience: how to strike the right balance

Technology and customer experience (CX) now go firmly hand in hand. We’re no longer just talking about CRM systems and mobile apps: our friend AI is here to stay and has already had a major impact on customer service operations globally. As consumers, we are quick to catch on. We have come to expect lightning-fast response times,

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growing your client base with customer experience strategies
Customer Experience

How to build and grow your client base using customer experience strategies

You’ve got a great product/service, your pricing is competitive, and you’ve doubled your marketing efforts – so why has client acquisition stagnated and why are existing clients going elsewhere? Could it be that your customer experience (CX) strategy is inconsistent or lacking? Is customer experience (CX) helping or hindering your brand? In today’s hyper-competitive market, customer

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How logistic companies can transform their client relationships
Customer Experience

How logistic companies can transform their client relationships

If any sector can be called ‘fast-moving’, it’s logistics. It’s a demanding industry, and in the bustle of everyday logistics operations, building customer relationships can take a backseat. But today’s clients don’t just want shipments delivered on time and in perfect condition – they expect real-time updates, personalised service and access to instant customer support.

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.