Category: Customer Experience

How to improve customer experience in insurance
Customer Experience

How to improve customer experience in insurance

Insurance customers have more choices than ever, and their expectations are sky-high. The key to building lasting customer loyalty and driving business growth is creating exceptional customer experiences (CX). So, how do market-leading insurance companies win the hearts and minds (and cash) of potential and existing customers? Customer experience in insurance thrives on feedback. Successful

Read More »
How to handle customer complaints
Complaint Handling

Why customer complaints are useful

The phrase “customer complaint” is often met with concern, frustration and even disdain. It can cause a toxic wave of head-burying and finger-pointing. But let’s take a moment to reframe customer complaints and consider why they are a “good thing”. A customer complaint highlights areas for improvement and valuable insight into consumer preferences. If handled

Read More »
Guide to what makes great customer experience
Customer Experience

What is Customer Experience?

Customer experience can include a lot of elements, but it really boils down to the perception the customer has of you. Even if you think your brand and customer experience are fabulous, if the customer perceives it as something different, that is what the actual customer experience is. Customer experience is a term used to describe the

Read More »
How can customer experience be measured?
Customer Experience

How can customer experience be measured?

There are so many factors that form the measurement of customer experience.With Customer Experience (CX) fast becoming the best way to stand out in a crowded marketplace and build trust, increasing numbers of businesses are focussing on their customer strategy. When it comes to measuring customer experience, there are a number of metrics used to

Read More »
Our top tips to win more business with customer experience
Customer Experience

Our top tips to win more business with customer experience

Customer experience is the perception people have of your brand based off of their interactions, research and ongoing relationship with you. This influences their purchasing decisions, how they talk about your brand and their loyalty to you. So to win more business, customer experience should be your number one priority, otherwise, the rest can’t follow.

Read More »
Scroll to Top
UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.