Category: Customer Experience

Guide to what makes great customer experience
Customer Experience

What is Customer Experience?

Customer experience can include a lot of elements, but it really boils down to the perception the customer has of you. Even if you think your brand and customer experience are fabulous, if the customer perceives it as something different, that is what the actual customer experience is. Customer experience is a term used to describe the

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How can customer experience be measured?
Customer Experience

How can customer experience be measured?

There are so many factors that form the measurement of customer experience.With Customer Experience (CX) fast becoming the best way to stand out in a crowded marketplace and build trust, increasing numbers of businesses are focussing on their customer strategy. When it comes to measuring customer experience, there are a number of metrics used to

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Our top tips to win more business with customer experience
Customer Experience

Our top tips to win more business with customer experience

Customer experience is the perception people have of your brand based off of their interactions, research and ongoing relationship with you. This influences their purchasing decisions, how they talk about your brand and their loyalty to you. So to win more business, customer experience should be your number one priority, otherwise, the rest can’t follow.

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How to increase customer loyalty through customer experience
Customer Experience

How to increase customer loyalty through customer experience

Loyalty is the most valuable thing a customer can give you. Increasing customer loyalty comes from creating a positive customer experience through every interaction customers have with your brand. Every department customers contact should be informative, helpful and solve any issues the customer is facing. Gaining a customer’s trust, having them love your brand and

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Why is it important to personalise customer experiences?
Customer Experience

Why is it important to personalise customer experience?

The answer might seem obvious… but it’s essentially the difference between a customer who is just another number in your database and one who feels valued, seen, and heard. It’s what makes them feel special and important. It’s what makes them want to come back again and again because of their personalised customer experience journey

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.