Author: Rebecca Brown

How important is technology in customer experience?
Customer Experience

How important is technology in customer experience?

Customer service technology has advanced in leaps and bounds over the past decade, and so has what our customers expect of us. Our customer outcomes are no longer measured against the shop up the road; with the advances in technology, the launch of companies such as Amazon and Netflix, with clever mobile apps and endless

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How to drive company wide engagement in your CX strategy
Customer Experience

How to drive company wide engagement in your CX strategy

If there’s one thing we’ve learned in our years of experience and customer experience award wins, it’s that it doesn’t matter how great your strategy is, how well planned out or how on board your senior leadership are if the rest of the business isn’t engaged in what you need to do. It’s critical to

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Why is sales training important?
Customer Experience

Why sales training is important?

Effective sales training holds many benefits for both your sales team and your business. Not only should sales training help your salespeople to understand customer needs better, and build strong communication skills that win them trust and help them with client relationships, but it should also equip them to understand sales from a strategic standpoint.

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How does customer experience impact sales?
Customer Experience

How does customer experience impact sales?

The link between a superior customer experience and increased revenue is clear, with almost all brands who actively work on their customer experience reporting an uplift in revenue. How a well thought out and implemented customer experience strategy impacts sales however is subjective – with so many great tools for businesses to use to make

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How to deliver a personalised customer experience?
Customer Experience

How to deliver a personalised customer experience

Research shows that customers don’t mind sharing more information as long as it helps lead to a more personalised journey across customer service channels, in fact, Accenture reported that 83% of consumers are willing to share their data to create a more personalised experience – but where is the line? How much personalisation is a good thing?

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how do you improve customer experience- Think Wow
Customer Experience

How do you improve customer experience?

Customer Experience (CX) is an up and coming business area, helping to fuel customer understanding and business growth in organisations across the globe. The leaders who embrace customer experience as the key to customer engagement, customer retention and ultimately increased customer spend, will see revenue soar this year. You can improve your customer experience in

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.