Author: Rebecca Brown

How to improve customer experience in insurance
Customer Experience

How to improve customer experience in insurance

Insurance customers have more choices than ever, and their expectations are sky-high. The key to building lasting customer loyalty and driving business growth is creating exceptional customer experiences (CX). So, how do market-leading insurance companies win the hearts and minds (and cash) of potential and existing customers? Customer experience in insurance thrives on feedback. Successful

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How to handle customer complaints
Complaint Handling

Why customer complaints are useful

The phrase “customer complaint” is often met with concern, frustration and even disdain. It can cause a toxic wave of head-burying and finger-pointing. But let’s take a moment to reframe customer complaints and consider why they are a “good thing”. A customer complaint highlights areas for improvement and valuable insight into consumer preferences. If handled

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How important is technology in customer experience?
Customer Experience

How important is technology in customer experience?

Customer service technology has advanced in leaps and bounds over the past decade, and so has what our customers expect of us. Our customer outcomes are no longer measured against the shop up the road; with the advances in technology, the launch of companies such as Amazon and Netflix, with clever mobile apps and endless

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How to drive company wide engagement in your CX strategy
Customer Experience

How to drive company wide engagement in your CX strategy

If there’s one thing we’ve learned in our years of experience and customer experience award wins, it’s that it doesn’t matter how great your strategy is, how well planned out or how on board your senior leadership are if the rest of the business isn’t engaged in what you need to do. It’s critical to

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Why is sales training important?
Customer Experience

Why sales training is important?

Effective sales training holds many benefits for both your sales team and your business. Not only should sales training help your salespeople to understand customer needs better, and build strong communication skills that win them trust and help them with client relationships, but it should also equip them to understand sales from a strategic standpoint.

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How does customer experience impact sales?
Customer Experience

How does customer experience impact sales?

The link between a superior customer experience and increased revenue is clear, with almost all brands who actively work on their customer experience reporting an uplift in revenue. How a well thought out and implemented customer experience strategy impacts sales however is subjective – with so many great tools for businesses to use to make

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.