Author: Rebecca Brown

how to talk about company values
Brand and Values

How to talk about company values

Company values can form the foundations of a strong corporate culture, drive employee engagement and act as a sense check for business decisions and brand building. But it’s not just about having the values in place. How you talk about company values and how you use them in process and strategic decision making, are equally

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How does journey mapping help customer experience- thinkwow
Customer Experience

How does journey mapping help customer experience?

There are lots of aspects to consider when working out your customer experience strategy, but one element that’s almost always useful to include is customer journey mapping. We’ll take a look at exactly what that means and why it can be such a powerful tool in your CX toolbox in this blog post – but

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is brand enough to attract customers- thinkwow
Brand and Values

Is brand enough to attract customers? | Brand strategy

Having a recognisable brand that stands out amongst your competition is a powerful way to attract customers. In the digital age, growing a brand is an accessible approach to marketing both large and smaller businesses, and the increasing popularity of personal brand building shows that it’s no longer just about the business – it’s equally

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What are customer experience metrics
Customer Experience

What are customer experience metrics?

With Customer Experience (CX) fast becoming the best way to stand out in a crowded marketplace and build trust, increasing numbers of businesses are focussing on their customer strategy. So where should you start when it comes to either building a customer experience strategy from scratch, or improving an existing one? Well – that’s a

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top 5 reasons why customer experience is important- thinkwow
Customer Experience

Top 5 reasons why customer experience matters

Running a business or a department in a business is a serious job. There are so many elements to consider and balance on a daily basis, so many choices to make and objectives to progress. So why should customer experience (CX) factor? What’s so important about CX that it should get a piece of your

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how does customer experience drive business growth
Customer Experience

How does customer experience drive business growth?

Customer experience has long been predicted to overtake both price and product when it comes to why customers choose one business over another – and it makes sense doesn’t it? When you think about your own experiences as a consumer, is it the price tag that makes you keep shopping somewhere? Or is it how

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