Author: Chloe Russell

How to develop brand strategy
Brand and Values

How to develop your brand strategy

Everything you do should represent your brand exactly how you would like your brand to be seen. An effective brand strategy comes from understanding the goals you want to achieve and aligning them with your consumers beliefs too. A good brand strategy also takes into account all the aspects we’ve spoken about in this blog

Read More »
Our top tips to win more business with customer experience
Customer Experience

Our top tips to win more business with customer experience

Customer experience is the perception people have of your brand based off of their interactions, research and ongoing relationship with you. This influences their purchasing decisions, how they talk about your brand and their loyalty to you. So to win more business, customer experience should be your number one priority, otherwise, the rest can’t follow.

Read More »
How to increase customer loyalty through customer experience
Customer Experience

How to increase customer loyalty through customer experience

Loyalty is the most valuable thing a customer can give you. Increasing customer loyalty comes from creating a positive customer experience through every interaction customers have with your brand. Every department customers contact should be informative, helpful and solve any issues the customer is facing. Gaining a customer’s trust, having them love your brand and

Read More »
Why is it important to personalise customer experiences?
Customer Experience

Why is it important to personalise customer experience?

The answer might seem obvious… but it’s essentially the difference between a customer who is just another number in your database and one who feels valued, seen, and heard. It’s what makes them feel special and important. It’s what makes them want to come back again and again because of their personalised customer experience journey

Read More »
Customer Experience

How much does marketing impact customer experience?

Customer experience isn’t just a department – it runs through every function of a business. Every department should consider how their outputs could be interacted with by customers, and design them with that in mind. There’s no such thing as marketing without customer experience (whether you consciously plan for it or not). A strong understanding

Read More »
What is the difference between brand strategy and marketing strategy?
Customer Marketing Strategy

Brand vs Marketing strategy: What’s the difference?

Branding and marketing are sometimes used interchangeably when it comes to creating a strategy. Time and time again, people get these two concepts confused – so this blog is here to clear things up! A lot of people get the brand strategy and marketing strategy confused. Your branding is the overall reputation of the company,

Read More »
Scroll to Top
UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.