Author: Chloe Russell

How to start social selling on LinkedIn- beginners guide
Social Selling

How to start social selling on LinkedIn

Social selling is the process of using social media to reach out and engage potential customers. It’s about building relationships with people, not just looking for a sale. LinkedIn is perfect for social selling, being the most well known and powerful networking tool for professionals with over 875 Million LinkedIn Users. LinkedIn helped us to

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Guide to what makes great customer experience
Customer Experience

What is Customer Experience?

Customer experience can include a lot of elements, but it really boils down to the perception the customer has of you. Even if you think your brand and customer experience are fabulous, if the customer perceives it as something different, that is what the actual customer experience is. Customer experience is a term used to describe the

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What are the benefits of social selling?
Social Selling

What are the benefits of social selling?

Building a personal brand helps to put a face to your brand and bring a relatable personality. There are lots of social selling tools to take advantage of in LinkedIn and if you’re still not convinced, here’s a few benefits/reasons to add social selling to your sales process. Social selling is a strategic method of

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How can customer experience be measured?
Customer Experience

How can customer experience be measured?

There are so many factors that form the measurement of customer experience.With Customer Experience (CX) fast becoming the best way to stand out in a crowded marketplace and build trust, increasing numbers of businesses are focussing on their customer strategy. When it comes to measuring customer experience, there are a number of metrics used to

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UKBA Innovation Award Logo

The UK Business & Innovation Awards™ by Awards International® is back to recognise your successes on the path to global best-in-class business performance. The brand-new Smart Award™ format makes it even quicker and easier to participate and submit your business initiative, giving everyone involved the best opportunity to achieve the recognition, learning and networking they deserve – and help raise the bar of business standards across the UK.